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A marketing strategy is an expression of where you want to be and what you want to achieve.  Some companies have it down. They’ve developed a solid, results-oriented marketing plan. Others haven’t seen the difference between success and failure.  We help companies who are struggling between the two and we help people who are interested in improving their business but don’t see the results they need from their marketing spend.

We build marketing strategies for new, small- & medium-sized businesses

We help small and medium size businesses who have either grown by word of mouth or have had a little success with buying some advertising. Especially if they are in a situation where they’ve taken the advice from a bunch of different sources over time. It’s hard work to run a business. Finding the true voice of your company becomes difficult when a lot of people are pulling you in different directions. Each telling you what’s important. Situations where the agendas of others are outweighing yours. This is an ideal situation for us to help. We’ll work hard with you to figure out your voice. We’ll help you unify it across your brand and we’ll help you find the right marketing tools to promote your brand successfully, without agenda… Save yours.

We help new business owners as well. You know you have a great idea. You know people will buy it. But you’re not crazy enough to believe that, “If you build it,  they will come.”  That doesn’t happen.  So you’re in this place where you want to step out, but don’t know how to do it safely. How can I start this business and make sure that enough people will be there to support me. Support me by buying what I sell.  We help sift through what you need now and what can wait. We help figure out who’s going to help you and who’s going to steal from you.  We help you figure out what to say and where to say it so that when you open your doors, people are for your success, with their money.

What is your philosophy for creating a Marketing Strategy?

We believe that people connect with brands emotionally, so we will help you connect at that level. We passionately share with our clients that one consistent message is more successful than many so we will enhance the integration and perception of your brand. Holistic strategies allow you to see a 360° view of your best customers and your best processed, so we take a comprehensive approach to solving your business challenges. We believe that goals bring accountability, so we set and act on them.
A solid, results-oriented marketing plan can be the difference between success and failure in business. Our team brings together a wide range of marketing services and tools to produce a clear marketing plan which your business can follow to success.

What type of strategic marketing services do you provide?

It depends on what you’re trying to achieve. Are there enough people who know about your brand? Is your competition taking more market share than they deserve? Are you trying to bring a product or service into a new market? Whether your goals are to generate brand awareness, reach new audiences, drive leads, convert customers, increase revenue, or retain and build customer relationships, we can help. Here are some common names assigned to the consulting work we do:
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• Brand Strategy
• Brand Positioning
• Business Startups
• Lead Generation
• Lead Nurturing
• Lead Management

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• Campaign Development
• Competitive Analysis
• Industry Research & Insights
• Market Research
• Market Segmentation
• Marketing Tactics

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• Media Planning
• Product Launches
• Product Development
• Sales Tactics
• Target Marketing

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Big ideas and real results to transform your vision into reality.

If you’re at a decision point and concerned about making successful decisions for your brand, give us a call.  We offer a no hassle, no obligation discussion about the situation. We’d love to shed some light for you and your brand. Drop us a note or call (517) 358-6794. We’d love to push you up to the next level.

Online paid advertising is the one unique form of advertising that accurately identifies and targets customers who raise their hands to say, “I’m interested in what you have to offer.”  Much different than television, radio, magazines and direct mail where we have to wait for the end user to respond. These forms of online advertising effectively round out marketing strategies where online presence is common for the target audience and online advertising firms may help enhance the process.

Banner and skyscraper advertisements, on the whole, are in a sharp decline, but the techniques and tools are changing and improving with time. Paid search, keyword advertising, content marketing and online display advertising are extremely cost effective when used correctly. This is especially true as Search providers begin to offer “Enhanced Campaigns” which effectively bring mobile and retargeting into the mix.

Sounds great, how does it work?

Whether you’re used to Google, Bing or Yahoo, you’ve become familiar with the advertisements that show up around the real results from your search query. This is a common starting point for online advertising called paid search.  Sometimes called Search Engine Marketing, or SEM, it’s only a start.

You’ve seen the ads that follow you around the internet, the thumbnails that show up on the bottom right side of your Facebook and Linkedin pages. This is all paid online advertising. The tools used today extend far beyond results on search pages alone. As part of an online marketing strategy, brands or companies will pay for or bid on keywords and placements of display advertisements that relate to the products or services they provide. The search engines, their display networks and social media sites deliver the right ads to the right people on the web or on their smart phone.

Does the return warrant the spend?

Online advertising is ideal for marketers who want to pay for performance.  You should try it with or without a marketing firm behind you. It’s cost effective to start a campaign. We’ve found that small campaigns grow. As you run your strategy out, you’ll notice that it becomes time consuming.

With multiple campaigns and hundreds, thousands or even millions of keywords being analyzed. Paid search and online advertising can quickly become unruly when you have other work to do. Managing the keyword research, competitive bid auctions, quality scores, retargeting, extensions, demographics, landing pages, and analytics will often grow into a real job of it’s own.

This is a job that must be done because the return warrants the spend. You’ll need a partner to help when you can’t afford not to show up on the first page your client is on.

Choosing Online Advertising Firm

Digital and online agencies will often provide Paid Search or PPC Management services. There seem to be a growing number of them. Some good some bad. Print companies are buying or making ad agencies to keep afloat. TV, Radio, Newspaper and other Media companies are expanding to include the service as well. Advertisements from “Experts” are everywhere including your email.

So how to choose? Finding a reputable company isn’t time consuming. Listen to what each provider is telling you. Where are they? Will they know your market or just plug in stock content and cookie cutter campaigns. Make sure that they are qualified to do the work and not trying to sell you services you don’t need. Remember, cookie cutter solutions get companies in trouble and if the firm has a core competency in another field, they have to feed that machine.

What does your gut tell you? Is the budget appropriate to the results expected? Are you expecting to work with an online advertising firm but being pulled toward a tactic or marketing platform that doesn’t make sense for your clients? Did they check to see if online advertising would provide you with sufficient return? How are their references?

What do we do?

Holistic Online Advertising, HOA, is an organic marketing process our Paid Search and Display Advertising specialists implement to gain deep understanding of your perspective. We perform extensive campaign, keyword and competitive research to ensure that the people just like your best customers are engaging with your ads on their mobile smart phones, desktops, laptops, & tablets. The expertise we bring will help you with research, campaign setup, platform management, & ongoing research to ensure the best results from the money you spend.  We’ll help you enhance:

1. Search Engine marketing on Google, Bing, Yahoo and other search providers relevant to your industry
2. Display and PPC campaigns across all ad networks and relevant social media.
3. Implement best practices and fully utilize tools like retargeting, extensions and enhanced campaigns
4. Create effective landing pages and web sites using Search Engine Optimization, SEO, best practices.

HOA is a natural way to create consumer-centric campaigns for paid media marketing. HOA enables marketers driven by data and results to engage and convert their target audiences and meet business goals.  HOA allows marketers to engage the consumer throughout the consumer buying cycle.

If you are interested in discussing how Real Big Marketing is able to enhance your program, please send us a note, or give us a call for a free consultation (517) 358-6794. We appreciate the opportunity to support you.

Just some of our hosting partners:

• WP Engine
• Bluehost
• 1 and 1

Why do you need web hosting?

Who controls where my site resides?  Will the server be fast enough?  Is there enough storage?  Your website needs a place to call home.  The content must be stored and maintained on a server managed by an outside provider and the equipment and services they provide is called web hosting. Depending on the content, purpose, and size of your website, you will need different levels of service from your hosting provider.  It can be a challenge to determine exactly what will fit your needs and budget.

What are the benefits of one web hosting company over another, and how do you choose?

Which web hosting provider can expand their service as your company grows?  How can you judge which company will give your domain and content management system the power that it needs?  Each web hosting company has it’s own unique strengths and services offered.  Some companies excel at mass data storage, others at expedient customer service and extreme backup protection.  It is important to select the right hosting provider and it is all dependent on your needs.  Not only are your current needs important, you must also consider the future of your business and which services you might require later down the road.

What role does Real Big Marketing play?

We come in and evaluate your needs.  Sometimes, clients will have a pre-existing web site that needs to be rebuilt and transferred to a different web hosting provider.  Other times, a client may not want to have to deal with the company.  No matter what your needs, we can help you.  We know the strengths of each company and can make sure to set you up with the appropriate level of service for your business.  We will connect you with the right provider and make sure that you are well taken care of.

Marketers must quickly evolve their strategies, tactics and campaign management operations.  These changes must occur quicker than it takes for your consumers to choose a new method for interacting with your brand. As customer choices change, the marketer must remaster each new communication channel to build a new connection with the client.

Opportunities available in Campaign Management

Digital channels continue to gain traction. They are pulling a larger portion of ads spend today and will continue to expand in the future. Each new channel is a marketer’s opportunity for another touch point. Each is another opportunity to connect. The voice of the customer becomes clearer when we have more opportunities to listen, learn and provide amazing service. However, there is a direct relationship between the number of campaign options and the complexity in managing the campaign.

Through Campaign Management we are able to drive up sales, ROI and profit. We have opportunities to remove expense, and reuse assets. We have the ability to share insights across channels and departments. However we also have the increased responsibility of managing more. We now have to manage the campaigns that have already been successful and continue to add the new channels that keep growing.

Complexity of Campaign Management Keeps Growing

Before the web, creative and production used to be expensive and hyper-local. Today, content can be produced anywhere an internet connection exists. There was a time when direct mail, radio, tv and the newspaper were the only choices for marketing. The only thing that could change was the picture on the TV. Today we have far greater reach, the ability to implement variable data and create dynamic content.

Print, Digital Production and Content Services designed for High Performance

It’s important to speak with a single voice across all marketing channels. This is called integrated marketing. There are two reasons. First, consistent messaging performs better and increases the ROI of your marketing campaigns. It leaves the consumer with a relevant and consistent message.  Second, integration of the message across channels makes it more cost effective to run campaigns. It provides the team with creative and copy that  is easily shared. Shared resources contribute directly to faster turnaround times, decreased costs and simpler operations.

How will Campaign Management help you and your team?

Our broad network of resources for Media, Print, Digital and Content Production provide branding and marketing teams the resources to deliver unique, personal customer experiences. We help you drive revenue by:

• Shifting time-consuming marketing delivery and Campaign Management activities to more efficient processes
• Enhancing print, media, content creation and production activities
• Enabling quick refinements to copy and creative with advanced asset management tools
• Providing a holistic and sustainable marketing model

We’re eager to support businesses that see the benefits of professionally managed campaign services. Send us a note or call for a no obligation conversation about how we can help. (517) 358-6794