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Marketers must quickly evolve their strategies, tactics and campaign management operations.  These changes must occur quicker than it takes for your consumers to choose a new method for interacting with your brand. As customer choices change, the marketer must remaster each new communication channel to build a new connection with the client.

Opportunities available in Campaign Management

Digital channels continue to gain traction. They are pulling a larger portion of ads spend today and will continue to expand in the future. Each new channel is a marketer’s opportunity for another touch point. Each is another opportunity to connect. The voice of the customer becomes clearer when we have more opportunities to listen, learn and provide amazing service. However, there is a direct relationship between the number of campaign options and the complexity in managing the campaign.

Through Campaign Management we are able to drive up sales, ROI and profit. We have opportunities to remove expense, and reuse assets. We have the ability to share insights across channels and departments. However we also have the increased responsibility of managing more. We now have to manage the campaigns that have already been successful and continue to add the new channels that keep growing.

Complexity of Campaign Management Keeps Growing

Before the web, creative and production used to be expensive and hyper-local. Today, content can be produced anywhere an internet connection exists. There was a time when direct mail, radio, tv and the newspaper were the only choices for marketing. The only thing that could change was the picture on the TV. Today we have far greater reach, the ability to implement variable data and create dynamic content.

Print, Digital Production and Content Services designed for High Performance

It’s important to speak with a single voice across all marketing channels. This is called integrated marketing. There are two reasons. First, consistent messaging performs better and increases the ROI of your marketing campaigns. It leaves the consumer with a relevant and consistent message.  Second, integration of the message across channels makes it more cost effective to run campaigns. It provides the team with creative and copy that  is easily shared. Shared resources contribute directly to faster turnaround times, decreased costs and simpler operations.

How will Campaign Management help you and your team?

Our broad network of resources for Media, Print, Digital and Content Production provide branding and marketing teams the resources to deliver unique, personal customer experiences. We help you drive revenue by:

• Shifting time-consuming marketing delivery and Campaign Management activities to more efficient processes
• Enhancing print, media, content creation and production activities
• Enabling quick refinements to copy and creative with advanced asset management tools
• Providing a holistic and sustainable marketing model

We’re eager to support businesses that see the benefits of professionally managed campaign services. Send us a note or call for a no obligation conversation about how we can help. (517) 358-6794

Why do I need to do e-mail marketing?

Connect with your market!  People need to know about your products and services.  Current and potential clients alike, they need to be kept informed on what you have in stock.  Mail is too expensive for such continuous announcements, and email marketing is now the best direct access method to reach clients.  If you are trying to reach people in any form or fashion, you need to be marketing by email.

Your business needs to build relationships.  A new client needs to know why they should come to you.  Current clients need to know why they should stay with you.  Both are important issues.  Email marketing allows you to keep in touch with your market and build those relationships.  Getting to know clients is just as important as your clients getting to know you.

Why not just send out my own email campaigns?

Your time is extremely valuable.  To be effective, email campaigns require a large time investment to research your topics, plan your message, create the content, and design templates that are appealing to your market.  A well thought out campaign with creative content will be very effective at spreading your message, and to do that takes a lot of time.  Are you able to manage your own email marketing?  Absolutely.  Do we doubt your talents?  Absolutely not!  We just want to help reduce your workload so you can focus on other important tasks that you must accomplish.

Of course, in addition to saving you time and effort, we do happen to have a great deal of experience in this arena and have a proven track record of getting great results for everyone we work with.

How can Real Big Marketing help me?

When it comes to email marketing and sending out campaigns, we’ve got your back.  With our tools and experience, your campaigns will get out to your lists on time and consistently.  You and your clients are our focus.  Our goal is to get to know you, get to know your clients, and then build that relationship and connection.

Our services will make sure that your voice is heard by the right people and reach the market that is vital to your business.  By letting us take over, your time can be spent on other responsibilities you have and will make you more efficient.  Contact us to get an evaluation of your needs and services so you can get connected with your market!

What are the benefits of online reputation management?

Every company, including yours, has an online reputation.  Your reputation as a company and business leader is extremely important.  It’s very easy for one negative comment or public image to take hold and put the wrong face on your company.

Is it all about preventing a negative image?  Absolutely not!  Your business has goals, philosophies, things that make you stand out from your competitors and make your products and services trusted in the community.  Online reputation management will build that public image that your company needs.  That public image is directly affected by what people find online.

How does Real Big Marketing take care of online reputation management?

We want to make sure people know you’re company.  It is our priority to ethically build an online presence for you.  Why do we say ethically?  Some companies are in the business of removing all negative comments, posts, websites, mass producing fake profiles and reviews to boost your status.

Real Big Marketing takes a very proactive approach.  Instead of hiding from problems, we face them head on and tackle the real issues. You need happy clients.  You need satisfied clients, customers that feel like their needs and issues addressed and resolved.  We help build that communication between you and your market.

Review sites are some of the places we start.  These will be the most likely places that your image could take a plunge.  We will interact with clients and handle complaints on your behalf.  If there are articles that create a negative image, we will work to get your side of the story heard, and communicate with the author directly.

When you entrust your online reputation management to Real Big Marketing, you can relax and know that you will be taken care of.  We look forward to working with you!

What is search engine optimization?

Our clients often ask, what is SEO? They understand the basics,  that Search Engine Optimization means writing copy that will help them “Do Better” with the search engines, but want to know what’s really involved. How will we write relevant copy? How will we keep content fresh and recent? Why will working with a marketing firm generate more revenue than doing it themselves?

Search engines are the driving force behind connecting your business with potential clients.  Search engines crawl over your site indexing your content as they go. Once indexed, the search engines grade and rank the content based on relevancy, recency and 100’s of other factors like site traffic and links from other sites to yours.  The search engines waits for a search term to be submitted and then provides results to the end users. The list of results is arranged by the algorithm used by the search engine.

Search engine optimization is the art of building unique, relevant, creative content that incorporates these keywords and phrases.  We take special care to research your field and make sure we understand your business.  By doing this, we can successfully optimize your content and site to help boost your position in the rankings.

Organic SEO versus ad campaigns

Organic search engine optimization is the process of building your site’s content around what your potential client is looking for.  It is the long term solution to boosting your ranking.  Ad campaigns will get you in the limelight and viewed while people search.  Campaigns are an excellent option for short term results, but once the campaign is over your site will retain it’s original ranking.  Campaigns can get expensive, so it is better to prepare your site for the periods in between campaigns.

When we optimize your site, we make sure that it will   Attracting visitors to your site is very important.  A vital part of that is keeping them at your site.  If the visitor doesn’t read your content, the potential client has been lost.

What can we do for you?

We want to learn about YOU.  We will research your company, your expertise, your products and services.  After we do this, we will research the relevant keywords and begin to build your content.  We do not promise the number one spot in search results, and no one can.  The internet is full of many, many businesses, organizations, and individuals trying to be the top result.

What we will do is make sure that your site has the best content and SEO available.  We specialize in making sure that your content structure is efficient, that the proper titles, headers, and descriptions are used.  We can even assign the appropriate tags and descriptions to your pictures.  Search engine optimization has no simple or quick application and can get overwhelming if you try to do it yourself.

Our team stays up to date on the latest trends of the internet, searching habits of users, and new standards that are put in place by the search engines.  Your time is valuable so please contact us and we will begin a comprehensive evaluation of your site.  We will helpo you figure out what you need!

What kind of website design is available?

Website design has evolved a great deal in the last 10 years.  Instead of static, unchanging, and unmanageable sites, you can have your site built on a content management platform, or CMS.  What is a CMS?  Your website becomes an interactive experience for both you and your visitors.  The information can be updated regularly, content and media can be stored on the site, and the whole process can be managed by you.

What do I need for my business?

As Google and search engines become a way of life, you need to have an on-line presence.  People need to be able to find you.  The problem is that every other business is in the same boat.  To compete, Search Engine Optimization (SEO),  unique content, and a site that visitors stay on are huge.

Your business needs to have the tools to be able to compete.  The tools need to be easy to use and cost effective.  Where can you get these website design services?  Who can design a site that represents your business?  Talk to us, we can help!

How can Real Big Marketing help?

We keep up on the latest trends and programming for websites.  Our mission is to figure out your needs and design a site that accurately represents your products and services.  Whether it’s E-commerce to updated SEO services, we will make sure that your business is equipped with the right equipment to reach your market.

What happens when I get my website?

It’s your website.  We can manage it or you operate it yourself.  You can take your site and run with it, select our back up services, and if later on down the road you have changes, we will be available and can quote future custom programming.  You can add new users, update your posts and content, and blog efficiently and effectively right on your site.

Be sure to contact us so we can begin evaluating your needs and begin planning your website design.  We look forward to meeting you and working with you!