A marketing strategy is an expression of where you want to be and what you want to achieve. Some companies have it down. They’ve developed a solid, results-oriented marketing plan. Others haven’t seen the difference between success and failure. We help companies who are struggling between the two and we help people who are interested in improving their business but don’t see the results they need from their marketing spend.
We build marketing strategies for new, small- & medium-sized businesses
We help small and medium size businesses who have either grown by word of mouth or have had a little success with buying some advertising. Especially if they are in a situation where they’ve taken the advice from a bunch of different sources over time. It’s hard work to run a business. Finding the true voice of your company becomes difficult when a lot of people are pulling you in different directions. Each telling you what’s important. Situations where the agendas of others are outweighing yours. This is an ideal situation for us to help. We’ll work hard with you to figure out your voice. We’ll help you unify it across your brand and we’ll help you find the right marketing tools to promote your brand successfully, without agenda… Save yours.
We help new business owners as well. You know you have a great idea. You know people will buy it. But you’re not crazy enough to believe that, “If you build it, they will come.” That doesn’t happen. So you’re in this place where you want to step out, but don’t know how to do it safely. How can I start this business and make sure that enough people will be there to support me. Support me by buying what I sell. We help sift through what you need now and what can wait. We help figure out who’s going to help you and who’s going to steal from you. We help you figure out what to say and where to say it so that when you open your doors, people are for your success, with their money.
What is your philosophy for creating a Marketing Strategy?
We believe that people connect with brands emotionally, so we will help you connect at that level. We passionately share with our clients that one consistent message is more successful than many so we will enhance the integration and perception of your brand. Holistic strategies allow you to see a 360° view of your best customers and your best processed, so we take a comprehensive approach to solving your business challenges. We believe that goals bring accountability, so we set and act on them.
A solid, results-oriented marketing plan can be the difference between success and failure in business. Our team brings together a wide range of marketing services and tools to produce a clear marketing plan which your business can follow to success.
What type of strategic marketing services do you provide?
It depends on what you’re trying to achieve. Are there enough people who know about your brand? Is your competition taking more market share than they deserve? Are you trying to bring a product or service into a new market? Whether your goals are to generate brand awareness, reach new audiences, drive leads, convert customers, increase revenue, or retain and build customer relationships, we can help. Here are some common names assigned to the consulting work we do:
- Brand Strategy
- Brand Positioning
- Business Startups
- Lead Generation
- Lead Nurturing
- Lead Management
- Campaign Development
- Competitive Analysis
- Industry Research & Insights
- Market Research
- Market Segmentation
- Marketing Tactics
- Media Planning
- Product Launches
- Product Development
- Sales Tactics
- Target Marketing
Big ideas and real results to transform your vision into reality.
If you’re at a decision point and concerned about making successful decisions for your brand, give us a call. We offer a no hassle, no obligation discussion about the situation. We’d love to shed some light for you and your brand. Drop us a note or call (517) 358-6794. We’d love to push you up to the next level.