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The acceptance of Social Media as an effective communication and marketing channel has increased the demand for Social Media Management.If your target audience is available on Facebook, Twitter, Linkedin or other networks, adding Social Media Management will be an important part of your marketing mix. It will also be a major component of a full Strategic Marketing Plan. 

Our Social Media Management Methodology

Build a Social Media Strategy for your brand

We listen extremely well.  It’s important to understand your reason to exist and your reason to participate in Social Media. It’s also important to understand the demographics of your target audience. This helps achieve more than growth of an internet audiences from entertainment or education. Both are good, but the right strategic choices find people who are passionate about your brand and focus effort in developing those relationships. Our team works with you to plan a strategy that will not just bring in fans, but will generate real leads and build passionate, loyal tribes.

Implement

It goes without saying that the web is interconnected. But often we miss out on understanding just how deep the connections go. Beyond the major players such as Google, Facebook, Linkedin, Fousquare and Yahoo, there are a host of Social Networks. There are also hundreds of listing sites. They come and go with the tides of society. Sometimes it’s even relevant to create your own Social Media Website. Regardless, implementing a consistent Social Media Strategy and Management Across Multiple Platforms maintains the integrated message designed for your brand. This is the starting point. We establish and make consistent your presence on those social networks that will provide the most benefit to your business.

Deliver – Listen, Interact, Promote

Making the most of social media requires two things. The ability to listen to your customer and the ability to interact with regular activity.  We publish Fresh Interactive Content  and professionally deliver custom campaigns. Making the most of Facebook Applications and other  tools such as polling, coupons, embedded content such as Pinterest Pictures and Video is another set of tools that should be used regularly.

Paths to Conversion

Turning Fans Into passionate followers and customers is the fun part. Implementing the technology to automate the process is the important part.  Social networking isn’t about having fun. It’s a fun job but it’s not the goal. It’s about providing your best clients and your worst customers with the opportunity to communicate with your team. Communication is the key.

Customers want to hear about your team. They want to know about your specials and your products, but they really want to feel like you care, like your brand is relevant to their own needs. They want to see you be passionate, and when things go bad with the product or service they purchased from you, they want to know that you care enough to address their problems.

Perception is important. Your brand must be perceived as responsible, and relevant to the consumers. For you it’s about generating leads for your business and opening paths for exceptional customer service. For them it’s not. We manage sophisticated lead generation and lead nurturing campaigns that build data and deliver results while making the customers feel good about your brand.

Test Analyze Improve

Gathering customer intelligence and tracking the effectiveness of campaign components helps make smart business decisions. By capturing how customers share, retweet and like your information it’s possible to decide what’s effective, what’s not and where to allocate resources.

How would we enhance your Social Media Program?

We effectively use social networks for our business and for our clients. We have a strong understanding of marketing communications, how to effectively engage people and fulfill business objectives that are more diverse and challenging than simply growing fans. We understand metrics, ROI and how to analyse data critical to the campaign. We have the ability to delight your customers with customer facing skills. We can also solve problems or deal with irate customers flaming your brand. We have excellent written communication skills and create compelling content, powerful headlines and strong calls to action.

Our team of social media consultants understands the complete social media mix and how to make social an ongoing part of your marketing strategy. We will generate a positive return on your investment. We’d be delighted to understand your business and your goals. Please send us a note or call (517)358-6794 for a no obligation discussion.

What is search engine optimization?

Our clients often ask, what is SEO? They understand the basics,  that Search Engine Optimization means writing copy that will help them “Do Better” with the search engines, but want to know what’s really involved. How will we write relevant copy? How will we keep content fresh and recent? Why will working with a marketing firm generate more revenue than doing it themselves?

Search engines are the driving force behind connecting your business with potential clients.  Search engines crawl over your site indexing your content as they go. Once indexed, the search engines grade and rank the content based on relevancy, recency and 100’s of other factors like site traffic and links from other sites to yours.  The search engines waits for a search term to be submitted and then provides results to the end users. The list of results is arranged by the algorithm used by the search engine.

Search engine optimization is the art of building unique, relevant, creative content that incorporates these keywords and phrases.  We take special care to research your field and make sure we understand your business.  By doing this, we can successfully optimize your content and site to help boost your position in the rankings.

Organic SEO versus ad campaigns

Organic search engine optimization is the process of building your site’s content around what your potential client is looking for.  It is the long term solution to boosting your ranking.  Ad campaigns will get you in the limelight and viewed while people search.  Campaigns are an excellent option for short term results, but once the campaign is over your site will retain it’s original ranking.  Campaigns can get expensive, so it is better to prepare your site for the periods in between campaigns.

When we optimize your site, we make sure that it will   Attracting visitors to your site is very important.  A vital part of that is keeping them at your site.  If the visitor doesn’t read your content, the potential client has been lost.

What can we do for you?

We want to learn about YOU.  We will research your company, your expertise, your products and services.  After we do this, we will research the relevant keywords and begin to build your content.  We do not promise the number one spot in search results, and no one can.  The internet is full of many, many businesses, organizations, and individuals trying to be the top result.

What we will do is make sure that your site has the best content and SEO available.  We specialize in making sure that your content structure is efficient, that the proper titles, headers, and descriptions are used.  We can even assign the appropriate tags and descriptions to your pictures.  Search engine optimization has no simple or quick application and can get overwhelming if you try to do it yourself.

Our team stays up to date on the latest trends of the internet, searching habits of users, and new standards that are put in place by the search engines.  Your time is valuable so please contact us and we will begin a comprehensive evaluation of your site.  We will helpo you figure out what you need!

What kind of website design is available?

Website design has evolved a great deal in the last 10 years.  Instead of static, unchanging, and unmanageable sites, you can have your site built on a content management platform, or CMS.  What is a CMS?  Your website becomes an interactive experience for both you and your visitors.  The information can be updated regularly, content and media can be stored on the site, and the whole process can be managed by you.

What do I need for my business?

As Google and search engines become a way of life, you need to have an on-line presence.  People need to be able to find you.  The problem is that every other business is in the same boat.  To compete, Search Engine Optimization (SEO),  unique content, and a site that visitors stay on are huge.

Your business needs to have the tools to be able to compete.  The tools need to be easy to use and cost effective.  Where can you get these website design services?  Who can design a site that represents your business?  Talk to us, we can help!

How can Real Big Marketing help?

We keep up on the latest trends and programming for websites.  Our mission is to figure out your needs and design a site that accurately represents your products and services.  Whether it’s E-commerce to updated SEO services, we will make sure that your business is equipped with the right equipment to reach your market.

What happens when I get my website?

It’s your website.  We can manage it or you operate it yourself.  You can take your site and run with it, select our back up services, and if later on down the road you have changes, we will be available and can quote future custom programming.  You can add new users, update your posts and content, and blog efficiently and effectively right on your site.

Be sure to contact us so we can begin evaluating your needs and begin planning your website design.  We look forward to meeting you and working with you!

Are you looking for E commerce solutions?

It’s great when your business is expanding and it is time to start showcasing on-line.  Do you want to have just a catalogue?  How about virtual, downloadable products?  Do you have a massive amount of inventory that needs automatic order processing?  Do you have a million products and don’t know what to do?  If you don’t know where to turn for E commerce websites, please keep reading!

We build E commerce websites!

You have come to the right place!  Whether you have a specialized line that needs showcasing or a huge selection of auto parts or makeup, we can do it.  Creating an E commerce website, or even just looking for someone who can build it, can be very overwhelming!  You are not alone.  Many other businesses have the same need to build an on-line presence like you do.

We have the experience and tools to build very functional, stream-lined E commerce websites.  If you need us to manage the site, we provide that service as well!  Promotions, product updates, search engine optimization to reach your target market?  Real Big Marketing is here to help.

Where do I start?

The first step is to contact us.  If you are overwhelmed by the sheer amount of inventory you need to list, or if you are planning to expand your business in the next few years, please call.  We want to hear from you!  We will guide you in the direction you need to be headed and can manage the process of creating E commerce websites.

Real Big Marketing cares about the success of your business.  It’s why we went into business!  E commerce websites give people access to store stores and products 24/7.  The freedom to browse your inventory, learn about your business, and even purchase products from home is a very powerful tool.  We’re excited to hear from you and become a part of your big ideas!

Brand management is the art of impressions. The first impression most potential customers will have of your brand won’t be made in person, it will be made online or through advertising. Even after the first impression we continue to build the perception of our brand. Every time we advertise, promote or network. It’s occurring through our websites, social media, multimedia, and PR. Every one of these touches is critical to your brand.

Real Big Marketing is a strategic marketing and communications firm with deep experience in effectively building a brand. We’ve learned that the best way to build a brand is to take a holistic approach. To push and pull people with great information and coherent message. We follow four steps that should be a part of any brand management program. We call this Holistic Brand Management.

What do you mean by Holistic Brand Management?

Based on the old adage that proper planning prevents poor performance, branding a product or a company takes time, thought and effort. To achieve high returns, Brand Management with Real Big Marketing is delivered as an ongoing process, and very seldom as a single campaign.  Our holistic approach has four basic steps:

Analyze

We listen really well. We ask probing questions and perform a comprehensive Brand Audit. We evaluate the landscape and your online presence to determine how your brand is interpreted through the lenses of Google, Bing, Yahoo, We evaluate the way you interact with your clients and the social environment of your competition. We analyze your business’ needs and create marketing programs to meet them. We work hard to identify your ideal client and figure out why they connect with your brand.[divider_flat]

Strategize

Every marketing strategy is different because your clients and your needs are unique.  We expand the marketing mix to look at the best way to work. We go beyond product, price, placement and promotion to look at people, procedure and proof. Branding strategies are more than just rinsing and repeating from one client to the next. We know what works – not because we say so, but because the data supports it.[divider_flat]

Work

Strategy dictates technology and channel. We will work with your clients using the right tools for the job, without bias or a need to sell something because we, “come from an industry” or have a machine that must be fed. If your best clients are accessible by direct mail and end caps, then that’s where you’ll find us. If they’re available via social media and adwords, we’ll take you there  as well. Will they search for you online? Then amazing SEO and a quality website could be in order. We make it easy for your best clients to connect with your brand.[divider_flat]

Deliver

We will bring home the bacon for you. We will show you the data to prove results.[divider_flat]

Whether you’re starting from scratch or breathing new life into a brand that’s been around for some time, we have solid processes in place to deliver big ideas and real results. Our clients believe we are the best Brand Management firm in Michigan. Don’t take our word for it, check out what our clients have to say about our holistic approach to branding here.