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You Already Have Great Organic Search Results. Is There a Halo Effect From Running Paid Search?

February 4, 2016November 3, 2013 by Steve Bennett

Infographic from Google depicting that organic results and paid results together on a page result in incremental gains in click through. 50% increase in Position 1, 82: in positions 2 through 5 and 96% in positions 6 to the end.

Is there any benefit to paying for search engine advertisements when you already have great SEO. You may be surprised by the answer.

How to display the latest tweet from a staff member on their bio page in WordPress

April 17, 2014July 8, 2013 by Kyle

Why bother with this? Our research has confirmed again and again that some of the most commonly visited pages on websites are those that pertain to the people who work there. This fact often perplexes and even frustrates many web marketers because they are rarely the pages that webmasters WANT people going to. That is … Read more

Wordcamp Chicago 2013

April 17, 2014June 28, 2013 by Kyle

Well here we are! Steve, Rogan and myself hopped in the car for a weekend of WordPress at the 2013 Chicago Wordcamp and are having a great time so far. So many great people and so much awesome information. Thus far we have attended 3 highly informative sessions: HTML & CSS Foundations Type on the … Read more

Penguin 2.0 is Coming Summer 2013: Google’s Matt Cutts Outlines 10 Points Forcing Black Hat & Link Spammers Out

April 17, 2014May 25, 2013 by Steve Bennett

Quick video of Matt Cutts from the Google Anti-Spam team with 10 changes in Panda 2.0, outlining how Black Hat marketers and Link Spammers will have a “…busy summer”.

Marketing Strategy Firm

April 24, 2015May 24, 2013 by Steve Bennett

Planning and implementing strategies is a key part of business operations. Visit this page to learn more about the process we recommend as you prepare for this year’s marketing and customer reach.