Reason to Exist? What’s in a Marketing Plan

Why you’re doing something is critical. Why do you sell what you sell? is it because you want to make money? Of course, but that’s a by product. Understanding “why” is critical to everything else you do when creating a comprehensive marketing plan. Why am I in business? It’s not to make money. Making money is a side product. Why do my clients buy from me? It’s not quality or price, it’s because they believe what you believe. This above all else dictates emotional connections and how to go to market.

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