The acceptance of Social Media as an effective communication and marketing channel has increased the demand for Social Media Management.If your target audience is available on Facebook, Twitter, Linkedin or other networks, adding Social Media Management will be an important part of your marketing mix. It will also be a major component of a full Strategic Marketing Plan.
Our Social Media Management Methodology
Build a Social Media Strategy for your brand
We listen extremely well. It’s important to understand your reason to exist and your reason to participate in Social Media. It’s also important to understand the demographics of your target audience. This helps achieve more than growth of an internet audiences from entertainment or education. Both are good, but the right strategic choices find people who are passionate about your brand and focus effort in developing those relationships. Our team works with you to plan a strategy that will not just bring in fans, but will generate real leads and build passionate, loyal tribes.
It goes without saying that the web is interconnected. But often we miss out on understanding just how deep the connections go. Beyond the major players such as Google, Facebook, Linkedin, Fousquare and Yahoo, there are a host of Social Networks. There are also hundreds of listing sites. They come and go with the tides of society. Sometimes it’s even relevant to create your own Social Media Website. Regardless, implementing a consistent Social Media Strategy and Management Across Multiple Platforms maintains the integrated message designed for your brand. This is the starting point. We establish and make consistent your presence on those social networks that will provide the most benefit to your business.
Deliver – Listen, Interact, Promote
Making the most of social media requires two things. The ability to listen to your customer and the ability to interact with regular activity. We publish Fresh Interactive Content and professionally deliver custom campaigns. Making the most of Facebook Applications and other tools such as polling, coupons, embedded content such as Pinterest Pictures and Video is another set of tools that should be used regularly.
Paths to Conversion
Turning Fans Into passionate followers and customers is the fun part. Implementing the technology to automate the process is the important part. Social networking isn’t about having fun. It’s a fun job but it’s not the goal. It’s about providing your best clients and your worst customers with the opportunity to communicate with your team. Communication is the key.
Customers want to hear about your team. They want to know about your specials and your products, but they really want to feel like you care, like your brand is relevant to their own needs. They want to see you be passionate, and when things go bad with the product or service they purchased from you, they want to know that you care enough to address their problems.
Perception is important. Your brand must be perceived as responsible, and relevant to the consumers. For you it’s about generating leads for your business and opening paths for exceptional customer service. For them it’s not. We manage sophisticated lead generation and lead nurturing campaigns that build data and deliver results while making the customers feel good about your brand.
Test Analyze Improve
Gathering customer intelligence and tracking the effectiveness of campaign components helps make smart business decisions. By capturing how customers share, retweet and like your information it’s possible to decide what’s effective, what’s not and where to allocate resources.
How would we enhance your Social Media Program?
We effectively use social networks for our business and for our clients. We have a strong understanding of marketing communications, how to effectively engage people and fulfill business objectives that are more diverse and challenging than simply growing fans. We understand metrics, ROI and how to analyse data critical to the campaign. We have the ability to delight your customers with customer facing skills. We can also solve problems or deal with irate customers flaming your brand. We have excellent written communication skills and create compelling content, powerful headlines and strong calls to action.
Our team of social media consultants understands the complete social media mix and how to make social an ongoing part of your marketing strategy. We will generate a positive return on your investment. We’d be delighted to understand your business and your goals. Please send us a note or call (517)358-6794 for a no obligation discussion.