Kyle’s WordCamp Chicago 2014 Presentation

Here are the slides for my Shortcode Shenanigans presentation for WordCamp Chicago 2014: Shortcode Shenanigans I really hope everyone found my presentation useful. I had a fantastic time talking about shortcodes with everyone and had an amazing audience. Lots of great questions and excellent feedback when I finished. Here are some tweets about the talk: […]

Kyle’s WordCamp North Canton 2014 Presentations

This post is to be used as a reference for anyone who has attended my presentations at WordCamp North Canton or WordPress Ann Arbor. If you are reading this, it is likely that you attended one or both of my talks and are interested in reviewing the slides. Not too surprised as I have a […]

Classic Marketing Mistakes

Marketing isn’t easy. Granted. It is incredibly complicated and only increases in complexity each year. However, it has been my experience that there are many basic concepts which are commonly missed by those attempting to take a stab at marketing their business. Warning: This post is intended to be constructive and helpful to anyone seeking […]

How to create WordPress shortcodes

So today we’re going to learn how to take our code snippets and turn them into handy, dandy little shortcodes. Shortcodes are one of the coolest features of WordPress from a content creator’s perspective. They allow users to execute code segments beyond what the WYSIWYG editors can handle, keep the code consistent site wide, make […]

You Already Have Great Organic Search Results. Is There a Halo Effect From Running Paid Search?

Is there any benefit to paying for search engine advertisements when you already have great SEO. You may be surprised by the answer.