We are planning an upcoming CPG promotion and determining what data is need to move forward with inbound marketing as one component of an integrated strategy. Success means motivating parents and grand parents to buy a retail item, especially online; an item designed to help children grow. A segment of our target audience contains senior … Read more
2014, My first and last trip to WordCamp San Francisco. Why first? Economics and because WordPress has become our primary website creation toolset. Did you know that, as of the time of this article, ~23% of all websites use WordPress.* Why my last? Because it’s changing. Matt Mullenweg made a huge announcement at the event … Read more
For as long as I’ve used WordPress, the admin menu has been a component I’ve wished for more control over. In stark contrast to the menus one can assemble for the front end of a WordPress site, the backend menu is extremely inflexible. There have been countless times that I’ve wished for an easier way to modify … Read more
WordCamp Grand Rapids 2014 was an absolute blast this year. We attended in 2013 for the first time which was excellent and have been excited ever since for 2014. This time, I was privileged enough to be asked to speak, not once but twice at this fantastic event. The entire event was great and I thoroughly enjoyed … Read more
Here we are again. Back at WordCamp Chicago and having an excellent time. Yesterday I gave a talk on shortcodes in WordPress in the 201 track for Foundation Friday. It was really exciting and I had a blast. Lots of positive feedback afterwards which I really appreciated. I was also grateful to be so early … Read more