Marketing isn’t easy. Granted. It is incredibly complicated and only increases in complexity each year. However, it has been my experience that there are many basic concepts which are commonly missed by those attempting to take a stab at marketing their business. Warning: This post is intended to be constructive and helpful to anyone seeking … Read more
Supporting local, small businesses is an integral part of what Real Big Marketing is all about. It is why we love what we do and what made us want to do it in the first place. Every day, we get to help our clients grow their businesses and watch them achieve the success they have … Read more
If your goal is to create a brand that attracts fantastic, loyal clients, then answering this question is important, “Who will consume what I provide?” Who will buy what I sell and who will buy the most of it? Here’s an analogy, If I sell Kobe Beef, I’ll want to find the people who will eat … Read more