How to Say “Thank You” – Infographic

Supporting local, small businesses is an integral part of what Real Big Marketing is all about. It is why we love what we do and what made us want to do it in the first place. Every day, we get to help our clients grow their businesses and watch them achieve the success they have always dreamed about. It is truly special.

But the truth is, it doesn’t take a professional company like us to promote a business. We are able to do many things for our clients to ensure their success, but the ultimate promoter for any company is YOU! That’s right, YOU actually have tremendous power to help or hurt any business you have had an experience with.

We have such a passion for helping other businesses grow that we always encourage everyone we know to go the extra mile when it comes to thanking those who have provided us with great products and services. They deserve our gratitude and it goes a long way.

Now we have all heard the phrase “support local businesses”, but what exactly does that mean? To many it means simply buy products and services from local companies. This is, of course, an excellent thing to do. But is there more? Are there are other, easy ways we can show our support and appreciation to those who make our communities a better place? We believe the answer is yes, which is why we put together this infographic illustrating many easy ways that we are able to positively affect those businesses that we love. This can include so many things that take only seconds to do such as a Facebook “Like”, following a Twitter account, commenting on a video, sharing on social media sites or giving a star rating on a business review site. We strongly encourage you to reflect on this and consider taking a few moments of your time to help your favorite local businesses.



Feel free to share this with anyone and remember that is you really are thankful for a business, it is very easy to show it.

Great WordPress Management Tool – WP Remote

WP Remote Delivers

Here at Real Big Marketing we are always looking for ways to better serve our clients. Today I wanted to throw the spotlight on a handy tool that can help those of us who are managing a large number of WordPress sites.

This tool is called WP Remote. What this tool does is allow you to have one location that you can login to and monitor all the updates needed by your WordPress sites. This I have found to be extremely useful and is so much faster than logging into each individual site every time a plugin needs an update.

But this feature is not the only benefit. WP Remote also offers a site backup feature. This is very important to me since I have had problems in the past with theme updates obliterating some of my customizations and tweaks.

This site is incredibly easy to use and best of all, it is entirely free. All you need to do is go to the site and it will walk you through the quick, three step process of installing their plugin on your site and you are good to go.

We hope you find this review useful. If you have used this tool also, please feel free to leave a comment and tell us what you thought.

One Fantastic Concept Every Strategic Marketing Plan Should Address, Who Eats My Beef?

If your goal is to create a brand that attracts fantastic, loyal clients, then answering this question is important, “Who will consume what I provide?” Who will buy what I sell and who will buy the most of it? Here’s an analogy, If I sell Kobe Beef, I’ll want to find the people who will eat it.  Even more so, I’ll want to find the people who will eat a lot of it.

Focused marketing efforts on narrower, more capable, target audience reduces the cost of operating and increases profits.  Keeping the choices of where to search for new clients focused, and removing excess headcount from direct marketing campaigns decreases cost. Loading the sales funnel with clients who not only want the product, but also have the resources to buy it, improves the amount of revenue per dollar spent.

Back to the Kobe beef analogy, I’m not trying to convert vegetarians.  I’m not looking for people who can only afford chicken, pork or even the common masses who eat beef. I’m looking for people with the resources and desire to buy high end Japanese beef!  Correctly identifying the target audience creates a company with faster client acquisition and increased profitability.

It’s my belief that Entrepreneurs and small business owners get the concept and implement it in most of their important decisions, except when it comes to marketing. Here’s my hypothesis. When looking at buying into a company, if there’s too much friction to closing, or too much work with too little profit Entrepreneurs won’t buy in.

Conversely, if it looks like a profitable scenario then they’ll sign on and start to work hard.  They’ll dedicate time, blood, sweat and tears to build something from nothing.  Pride grows around what has been built.  It’s the best, our customer service is better than the next, our prices are set just right, and an all too common creep of scope begins.

I believe it grows from a desire to sell the product or service to everyone that we can.  A sales thought process wrapped around quotas and validated by the fear that a group that “could” or “should” buy will be excluded from our reach. Yes, everyone who eats meat “should” be able to enjoy Kobe, but not everyone has the resources to buy, and this is the distinction.

Yes they should. Perhaps they could, but how hard does the company have to work to get the sale.  Why waste the money trying to talk the masses into buying, when we can simply refine the target to include only those with the resources and desire to act.  Remove the friction. Remove the work. Hand hot leads off to closers and increase conversions.

So, you relate to this analogy.  You want to speed up customer acquisition and decrease costs.  Address this one fantastic concept, internalize it and answer the question, “Who will eat the most of my beef” or, how do I identify my target audience? No matter how you slice this question up, the answer comes through marketing research.

It can range from simple conversations and brainstorming to intricate surveys and focus groups.  It can be low budget or high, but the more you put in to this part of your strategic planning, the more you will profit later.  Whether you’re starting a business in Michigan and creating a new business marketing strategy, whether you’re a longstanding company in Jackson County expanding market penetration, or whether you’re a regional organization looking to expand nationally, the process starts by looking internally to define yourself and your audience.