Brand management is the art of impressions. The first impression most potential customers will have of your brand won’t be made in person, it will be made online or through advertising. Even after the first impression we continue to build the perception of our brand. Every time we advertise, promote or network. It’s occurring through our websites, social media, multimedia, and PR. Every one of these touches is critical to your brand.
Real Big Marketing is a strategic marketing and communications firm with deep experience in effectively building a brand. We’ve learned that the best way to build a brand is to take a holistic approach. To push and pull people with great information and coherent message. We follow four steps that should be a part of any brand management program. We call this Holistic Brand Management.
What do you mean by Holistic Brand Management?
Based on the old adage that proper planning prevents poor performance, branding a product or a company takes time, thought and effort. To achieve high returns, Brand Management with Real Big Marketing is delivered as an ongoing process, and very seldom as a single campaign. Our holistic approach has four basic steps:
Analyze
We listen really well. We ask probing questions and perform a comprehensive Brand Audit. We evaluate the landscape and your online presence to determine how your brand is interpreted through the lenses of Google, Bing, Yahoo, We evaluate the way you interact with your clients and the social environment of your competition. We analyze your business’ needs and create marketing programs to meet them. We work hard to identify your ideal client and figure out why they connect with your brand.[divider_flat]
Strategize
Every marketing strategy is different because your clients and your needs are unique. We expand the marketing mix to look at the best way to work. We go beyond product, price, placement and promotion to look at people, procedure and proof. Branding strategies are more than just rinsing and repeating from one client to the next. We know what works – not because we say so, but because the data supports it.[divider_flat]
Work
Strategy dictates technology and channel. We will work with your clients using the right tools for the job, without bias or a need to sell something because we, “come from an industry” or have a machine that must be fed. If your best clients are accessible by direct mail and end caps, then that’s where you’ll find us. If they’re available via social media and adwords, we’ll take you there as well. Will they search for you online? Then amazing SEO and a quality website could be in order. We make it easy for your best clients to connect with your brand.[divider_flat]
Deliver
We will bring home the bacon for you. We will show you the data to prove results.[divider_flat]
Whether you’re starting from scratch or breathing new life into a brand that’s been around for some time, we have solid processes in place to deliver big ideas and real results. Our clients believe we are the best Brand Management firm in Michigan. Don’t take our word for it, check out what our clients have to say about our holistic approach to branding here.