Branding expert Bill Latocki originally introduced us to the folks at Applegate when they were in need of developing a more effective site for their commercial grade mulch division. The site was to feature a place for contractors to access secure content, a showcase of the company’s various products and product lines and other general information including a blog.
One of the interesting parts of the project for us was not just creating a way to dynamically display all the unique data relating to each product and product line, but also to create a highly intuitive and simple interface for their staff to manage the information that gets displayed. To accomplish this we created custom post types, templates, taxonomies and fields to facilitate the logical management and organization of the data.